Serra by Birreria - Spring/ Summer 2022
Floral rooftop installation with live-painted mural activation
The Project
A seasonal rooftop restaurant installation for Serra by Birreria, transitioning the space from winter into a more natural spring–summer environment.
The Approach
We developed a hospitality and experiential design concept focused on organic variation and movement. Layered flowering branches at different stages of bloom created a more natural, evolving landscape, while a live-painted floral mural introduced a dynamic, time-based element, both during its creation and as a finished backdrop.
The Result
The rooftop became a vibrant, immersive spring destination. Through seasonal restaurant design and experiential installations, the space attracted strong social engagement while offering a more authentic, less staged interpretation of the season.
Press: Serra by Birreria’s new rooftop iteration is a leafy spring extravaganza, Eater