Serra by Birreria - Spring/ Summer 2022

Floral rooftop installation with live-painted mural activation

The Project
A seasonal rooftop restaurant installation for Serra by Birreria, transitioning the space from winter into a more natural spring–summer environment.

The Approach
We developed a hospitality and experiential design concept focused on organic variation and movement. Layered flowering branches at different stages of bloom created a more natural, evolving landscape, while a live-painted floral mural introduced a dynamic, time-based element, both during its creation and as a finished backdrop.

The Result
The rooftop became a vibrant, immersive spring destination. Through seasonal restaurant design and experiential installations, the space attracted strong social engagement while offering a more authentic, less staged interpretation of the season.

Press: Serra by Birreria’s new rooftop iteration is a leafy spring extravaganza, Eater

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2022: Eataly Summer Decor

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2022: Serra by Birreria Winter edition