Serra by Birreria for Falconeri - Winter 2022

Material-driven installation translating cashmere into space

The Project
A seasonal rooftop restaurant installation for Serra by Birreria, developed in collaboration with Falconeri to create a warm, tactile winter environment.

The Approach
We translated the softness of cashmere into a hospitality and experiential design concept centered on material and sensation. Custom “hugging walls,” crafted from raw wool and hand-worked metal structures, introduced a layered, immersive texture. Dry florals and suspended elements added lightness and movement: balancing warmth with a refined, elevated atmosphere.

The Result
The space became a distinctive winter destination. Through seasonal restaurant design and experiential installations, the collaboration merged both brand identities into a cohesive, sensory environment — offering guests a memorable, immersive experience.

Press: 18 Christmas-Themed Restaurants in NYC – With Festive Decor!, The world and then some

10 NYC Restaurants With Enough Christmas Decor To Make Santa Jealous, The travel

Photos: Courtesy by Eataly North America and Yekaterina Gyadu

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2022: Serra by Birreria Summer edition

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2022: Eataly Chicago