The Project
A retail and hospitality entrance design for Eataly Chicago, shaping both the main entrance and interior piazza into a cohesive, seasonal experience.

The Approach
We developed an experiential design concept that guides movement and unifies the two spaces. Natural elements, seasonal layers, and sculptural interventions follow the flow of the escalator: drawing guests into a garden-like environment. Photo moments, seating elements, and subtle graphic details evolve throughout the year.

The Result
The entrances now operate as immersive thresholds to the store. Through retail design and experiential installations, the transition from city to interior feels intentional and engaging: creating a welcoming, seasonally adaptive environment from the first step.