Eataly Summer Decor 2022

Seasonal installation evoking travel and movement through immersive design

The Project
A seasonal installation developed across multiple North American Eataly locations, designed to evoke a sense of summer and travel.

The Approach
We created an experiential design concept centered on movement and lightness. A field of suspended pinwheels, made from paper-like material printed with maps, formed a continuous, dynamic installation, translating the idea of travel into a physical environment.

The Result
The spaces became immersive summer destinations. Through seasonal installations and experiential storytelling, the concept aligned with Eataly’s campaign — inviting guests to imagine travel to Italy through a light, engaging atmosphere.

Previous
Previous

2022: Terra Silicon Valley

Next
Next

2022: Serra by Birreria Summer edition