Serra by Birreria - Fall 2023

Seasonal rooftop design evolving existing elements into an autumn experience

The Project
A seasonal rooftop restaurant installation for Serra by Birreria, designed to refresh the space for fall while working within an existing framework.

The Approach
We developed a hospitality and experiential design concept that evolved the existing environment rather than replacing it. Greenery was adapted to reflect the transition into autumn, complemented by curated seasonal elements and a large-scale mural of falling leaves: creating a layered, cohesive atmosphere.

The Result
The rooftop was transformed into a warm, immersive fall destination. Through seasonal restaurant design and experiential installations, the space captures the mood of the season: balancing impact, efficiency, and a strong sense of place.

Press: Leaf-peep in the great indoors at Serra by Birreria’s fall rooftop installation, Eater

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2023: Serra by Birreria Winter edition

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2023: Serra by Birreria Summer edition