Serra by Birreria - Winter 2023
Seasonal rooftop transformation into a refined winter environment
The Project
A seasonal rooftop restaurant installation for Serra by Birreria, transforming the space into a winter destination above the city.
The Approach
We developed a hospitality and experiential design concept inspired by a soft, elevated winter landscape. Eucalyptus, winter berries, and a palette of sage green and icy lavender created a calm, immersive atmosphere, layered with custom details and subtle lighting.
The Result
The rooftop became a seasonal escape in New York. Through seasonal restaurant design and experiential installations, Serra offered a warm, inviting environment, drawing guests into a refined winter experience.