The Project
A branded pop-up bar and seasonal activation for Campari at Eataly LA, designed to create a cohesive experience within a central, high-traffic retail space.

The Approach
We developed an experiential branding concept that integrates Campari’s identity into the Eataly environment. Winter elements, including red berries, reinforced the brand’s signature palette, while vintage Campari visuals were incorporated architecturally, embedding storytelling directly into the space.

The Result
The installation became an intimate destination within the store. Through experiential design and hospitality environments, the pop-up balanced visibility and atmosphere, creating a refined setting for the Negroni experience within a dynamic retail context.