The Project
A seasonal holiday installation developed across Eataly’s North American locations, marking the return of in-store celebrations and the beginning of a new visual tradition.

The Approach
We reinterpreted classic holiday elements through a more immersive lens. Suspended compositions of pine and ornament clusters transformed the ceiling into a continuous installation, using varied finishes and materials to create depth, reflection, and movement throughout the space.

The Result
The stores were transformed into a unified, immersive holiday environment. Through seasonal installations and experiential design, the concept reintroduced a sense of celebration, establishing a new visual language for Eataly’s holiday identity.