Serra Winter

Rooftop lounge design transforming unused space into a social destination

The Project
A rooftop lounge design and spatial activation for Serra by Birreria, transforming an underutilized area into a functional, experience-driven destination.

The Approach
We reimagined the space as a hospitality and experiential design intervention, shifting it from unusable circulation area to a dedicated lounge. By introducing flexible seating, layered decor, and seasonal elements, the space evolves throughout the year: from light, floral compositions in spring to more intimate, candlelit settings in winter.

The Result
The lounge became a distinct social destination within the restaurant. Through restaurant design and experiential environments, the intervention adds depth to the overall experience, activating unused space while supporting a more dynamic flow of guests.

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2022: Eataly Holiday Decor

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2021: Negroni Bar by Campari