The Project
For the launch of Eataly Caffè at Rockefeller Center and Hudson Yards, we supported the debut of Eataly’s first standalone coffee concept in North America through café design and visual merchandising.

The Approach
Inspired by Italian coffee bar culture, we developed a hospitality design and branding strategy that translated the new identity into space.

Layered materials, clean architectural lines, and refined details shaped a space that feels both elevated and approachable, while integrated storytelling highlights sourcing, roasting, and Eataly’s Italian heritage.

The Result
Eataly Caffè introduces a new way to experience the brand. Through experiential design and café interior design, the space connects tradition and modernity, creating a fresh, engaging destination for a new generation of coffee customers.

Photos courtesy of Eataly North America