The Project
For Eataly Flatiron’s rooftop, we created a summer restaurant pop-up and seasonal installation inspired by the Amalfi Coast: transforming the 14th floor into an immersive destination.

The Approach
We designed a hospitality and experiential environment that captured the feeling of an Italian coastal escape.

Lemon trees, ceramic details, and bold stripes combined with layered textures and open-air flow, translating the atmosphere of Amalfi into a vibrant New York rooftop setting.

The Result
The space became more than a dining area: a destination. Through seasonal restaurant design and experiential branding, the rooftop invited guests into a fully immersive summer experience, bringing the Italian seaside to the heart of Manhattan.

Photos courtesy of Eataly North America