The Project
For the opening of Eataly Aventura, we supported the launch with restaurant and retail merchandising design, shaping the in-store experience for a new North American audience.

The Approach
Working closely with the Eataly team, we developed a hospitality and retail design strategy that translated the brand’s identity into the space.

From custom fixtures to storytelling moments, the design combined global brand elements with locally inspired details, creating a seamless, immersive customer journey.

The Result
Eataly Aventura opened as more than a marketplace: a destination.

Through experiential design and visual merchandising, the space connects food, culture, and hospitality, establishing a clear and engaging identity from day one.

Photos courtesy of Eataly North America