Serra by Birreria: Evergreen Edition

Permanent restaurant installation creating a year-round immersive environment

The Project
An evergreen restaurant installation for Serra by Birreria at Eataly, designed to create a year-round destination that feels fresh, immersive, and seasonless.

The Approach
Inspired by the quiet beauty of hidden New York gardens, we developed a hospitality and experiential design concept rooted in nature and softness.

Climbing greenery, sculptural planters, and vintage elements shape a layered, living environment: designed to feel calm, intimate, and slightly unexpected.

The Result
The space became a permanent escape above the city. Through restaurant interior design and experiential environments, Serra now offers a consistent, immersive setting: a place to slow down, gather, and return to, in every season.

Photos by Yekaterina Gyadu

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2024: Eataly Holiday Decor

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Pen & Brush Gala 2024: Fever Dream