The Project
A seasonal holiday installation developed for rollout across all U.S. Eataly locations, balancing consistency with a refreshed visual identity.

The Approach
We designed a hospitality and seasonal decor concept rooted in traditional holiday references, reinterpreted through a more contemporary lens.

Layered textures, refined materials, and a cohesive color palette allowed the installation to integrate into each space while maintaining a unified visual language across locations.

The Result
From coast to coast, Eataly stores became immersive holiday destinations.

Through seasonal installations and experiential design, the concept brought a renewed sense of warmth and cohesion, thoughtful, elevated, and unmistakably Eataly.

Photos by Yekaterina Gyadu