Pen and Brush Gala 2024: The Now: Fever Dreams
Immersive entry installation for a contemporary art exhibition
The Project
An immersive art installation and entry experience for The Now: Fever Dreams at Pen and Brush gallery, designed to transport visitors from reality into a dreamlike environment.
The Approach
We created a portal made entirely from recycled materials, featuring over 3,000 handmade flowers and leaves. The installation unfolds as a progression — from grounded greens and silvers at the entrance to a fully abstract white interior — guiding visitors through a layered, experiential environment inspired by surreal, oneiric landscapes.
The Result
The entry became a central moment of the exhibition. Through immersive installation design and material storytelling, the piece extended the narrative of the show: drawing visitors into a sensory, dreamlike world from the very first step.