The Project
A branded pop-up bar and experiential activation for Aperol at Eataly Downtown, designed to capture the energy of a classic Aperol moment.

The Approach
We created a bold, immersive environment built around color, visibility, and interaction. A custom bar, vibrant backdrop, and integrated photo moments translated Aperol’s identity into a social-first, experiential design, encouraging movement, engagement, and sharing.

The Result
The pop-up became a high-energy destination within the event. Through experiential branding and event design, the space amplified Aperol’s presence: creating a memorable, highly shareable experience both in-person and online.