The Project
A seasonal holiday installation designed for rollout across all U.S. Eataly locations, creating a cohesive and recognizable festive environment.

The Approach
We developed a unified hospitality and seasonal decor concept built on timeless holiday elements. Classic motifs, rich color tones, and layered details shaped a warm, inviting atmosphere: designed to adapt to each store while maintaining a consistent visual identity nationwide.

The Result
Eataly locations were transformed into cohesive holiday destinations. Through seasonal installations and experiential design, the concept enhanced the customer experience while reinforcing Eataly’s brand identity across markets.