The Project
A restaurant entrance redesign and wine bar concept for Eataly Downtown, created to reintroduce the space as an approachable, everyday destination.

The Approach
We developed a hospitality and experiential design concept focused on visibility and ease. Bold color accents and large-scale wine charts transformed the walls into intuitive storytelling elements, simplifying the wine offering and inviting guests to engage.

The Result
The entrance became an active, social space within the store. Through restaurant design and experiential branding, the concept increased dwell time and beverage sales, establishing the wine bar as a go-to spot for casual drinks and aperitivo.