The Project
A restaurant booth design and branding concept for Unregular Pizza at Essex Market, created to stand out within a high-traffic market environment.

The Approach
Inspired by ’90s nostalgia, we translated the brand’s identity into a bold, playful retail and hospitality design. Vibrant colors, a neon sign, and retro details created a recognizable visual language: balancing personality with a clean, cohesive layout designed to attract and engage.

The Result
The stand quickly became a destination within the market. Through restaurant branding and experiential design, the space draws attention, increases foot traffic, and reinforces Unregular Pizza’s distinctive identity.