The Project
An urban installation and facade design for Eataly, reimagining construction scaffolding as a branded, experiential environment in collaboration with Urban Umbrella.

The Approach
Inspired by Italian citrus groves, we developed a public space and experiential design concept that transformed the scaffolding into a vibrant visual layer. Lemons, foliage, and bold graphics introduced color, movement, and identity — turning a temporary structure into an engaging street-level experience.

The Result
The installation transformed a construction barrier into a destination. Through experiential branding and urban design, the space enhanced the streetscape while reinforcing Eataly’s identity: demonstrating how even transitional environments can become part of the brand experience.