The Project
A seasonal retail installation for the Nutella store in Chicago, designed to introduce a festive atmosphere while maintaining a minimal, brand-led environment.

The Approach
We developed a retail and experiential design concept rooted in Italian holiday traditions. A natural garland of winterberries, pine, and eucalyptus was layered with subtle product integration, incorporating Nutella jars as part of the composition, balancing decoration with brand presence.

The Result
The space feels festive, cohesive, and distinctly on-brand. Through seasonal installation and experiential branding, the intervention enhances the store’s atmosphere while positioning Nutella as a central part of the holiday experience.