The Project
A trade show booth design and branded installation for Lucas Bols, created to celebrate the brand’s 450th anniversary at Industry City.

The Approach
We developed an experiential branding concept that translated Dutch heritage into a bold, engaging environment. Tulips, a bicycle, and vibrant color elements reinterpreted traditional references through a contemporary lens, creating a space that felt both distinctive and approachable for a U.S. audience.

The Result
The stand became a standout presence within the fair. Through exhibition design and experiential branding, the installation drew attention, encouraged interaction, and brought Lucas Bols’ legacy to life in a memorable way.