The Project
A gelato counter redesign and visual merchandising intervention for Eataly Silicon Valley, created to highlight the collaboration with Patrizia Pasqualetti within a minimal, existing space.

The Approach
We developed a retail and experiential design concept that adds visibility without compromising Eataly’s clean aesthetic. Floral elements placed in cones reference natural ingredients, while subtle stencil graphics introduce color and rhythm, creating a light, engaging visual layer.

The Result
The counter becomes more visible and memorable. Through retail design and experiential branding, the intervention enhances the collaboration while maintaining a refined, cohesive environment.