The Project
For Pallini Limoncello at Eataly Downtown, we transformed a blank event space into a seasonal brand environment designed to support tastings, events, and guest experiences. Inspired by the Amalfi Coast, the installation translated the brand's visual identity into a fully immersive physical setting.

The Approach
Working closely with the client team, we developed and executed the environment through custom graphics, hand-painted architectural elements, botanical installations, visual merchandising, and branded styling.

Every component was designed to create a cohesive experience while maintaining flexibility for hospitality programming throughout the activation.

The Result
What began as an empty event space became a branded environment designed for gathering, tasting, and discovery. The installation introduced a distinct sense of place within Eataly, creating an experience that felt less like a promotion and more like a temporary escape to Southern Italy.