The Project
A branded pop-up bar and spatial activation for Malfy Gin, designed to transform an underutilized corner at Eataly Downtown into a vibrant destination.

The Approach
We developed an experiential design concept inspired by Amalfi. Walls were reframed as “windows” onto the coast, layered with greenery, citrus elements, and a mural backdrop. Lemon trees and curated product displays created depth and continuity, connecting the bar to the surrounding space.

The Result
The corner became an active, social hub within the store. Through experiential branding and hospitality design, the installation merged both identities into a cohesive environment, inviting guests to gather, engage, and linger.