The Project
A café design and visual merchandising concept for Eataly’s first dedicated coffee space, integrating the Vergnano brand within the Eataly environment.

The Approach
We developed a hospitality and experiential design strategy that balanced both identities. Through curated props, greenery, and layered materials, the space was designed to feel warm, inviting, and visually cohesive, encouraging customers to slow down and stay.

The Result
The caffè reads as a seamless blend of both brands. Through café interior design and experiential branding, the space offers a refined yet comfortable environment: a destination within the store that supports both dwell time and brand storytelling.

Photos: Yekaterina Gyadu