The Project
An outdoor plaza design and spatial activation for Eataly Boston, transforming an underutilized entrance into a multifunctional destination.

The Approach
We developed a hospitality and experiential design concept inspired by Italian piazzas. An architectural entry feature, flexible pop-up stations, and a co-branded bar defined the space, creating a layered environment that supports events, circulation, and social gathering.

The Result
The plaza became an active extension of the store. Through outdoor hospitality design and experiential activations, the space drives foot traffic and engagement, evolving into a dynamic hub for events, community, and brand interaction.