The Situation
As part of its rebranding, Minuto Bauli evolved into Caffè Bauli — shifting from a quick-service model to a more experiential café environment. The space needed to feel warmer, more inviting, and aligned with the brand’s next chapter.

The Creative Concept
We developed a design language that introduced softness and a stronger sense of hospitality, while retaining Bauli’s signature purple as a visual anchor.

The intervention focused on materiality, lighting, and spatial flow, shaping a more comfortable and layered environment. A key element of the project was the “60 Facts” installation — an interactive feature designed to translate the brand’s heritage into a dynamic, experiential format.

The approach balanced familiarity with transformation, preserving core brand elements while evolving the space into something more intimate, nuanced, and emotionally engaging.

The Result
The rebrand repositioned the space as a destination rather than a pass-through — inviting customers to slow down and engage more deeply with the environment.

Warmer tones, tactile materials, and integrated storytelling contribute to a cohesive and welcoming atmosphere. Caffè Bauli now feels both contemporary and rooted in its heritage — a space that reflects the brand’s evolution while supporting its next phase of growth.